Diana is Executive Director, Public Policy and Sustainable Finance at ASIFMA, the Asia Securities Industry & Financial Markets Association.

Based in Hong Kong, Diana is responsible for the strategy and direction of various initiatives under Public Policy and Sustainable Finance cross-markets division.

Diana is a native Bulgarian and holds Bulgarian and British citizenship. She has lived and worked in Europe, the Middle East and Asia, with over 20 years of experience across various countries, industries, and sectors. She started her career as a lawyer working for private banks and the financial sector regulator and then transitioned to specialize in European and Chinese decarbonization policies and sustainable finance.

During her career, she has worked for the Central Bank of Bulgaria, various UK Government Departments and Agencies, the European Commission and European Member States, International Development Banks, Law Firms, multinationals, investors, and asset managers assisting with the design, implementation, compliance, and assessment of policies and regulations.Diana was involved in design and further development of flagship European policies like the EU Emission Trading Scheme, setting up and implementing the EU renewable energy targets and the design and evaluation of financial mechanisms supporting key European Initiatives.