ASIFMA Annual Conference 2025
17 February 2025, Hong Kong
Diana Parusheva
Managing Director – Public Policy and Sustainable Finance
ASIFMA
Based in Hong Kong, Diana is responsible for the strategy and direction of various initiatives under this cross-markets division. Diana is a native Bulgarian and holds Bulgarian and British citizenship. She has lived and worked in Europe, the Middle East and Asia, with over 20 years of experience across various countries, industries, and sectors. She started her career as a lawyer working for private banks and the financial sector regulator and then transitioned to specialize in European and Chinese decarbonization policies and sustainable finance.
During her career, she has worked for the Central Bank of Bulgaria, various UK Government Departments and Agencies, the European Commission and European Member States, International Development Banks, Law Firms, multinationals, investors, and asset managers assisting with the design, implementation, compliance, and assessment of policies and regulations.
Diana was involved in design and further development of flagship European policies like the EU Emission Trading Scheme, setting up and implementing the EU renewable energy targets and the design and evaluation of financial mechanisms supporting key European Initiatives. During her 5 years in China, she worked with regulators and policymakers from different sectors, supporting international economic relations and multinationals’ business cases. She is an experienced public speaker and contributor to open or subscription-based policy and macroeconomic forecasting platforms.
She holds Master of Law (LLM) from Sofia University St. Kliment Ohridski, Master of International Law from University College of London (UCL) UK and Master of International Economic Relations from Sofia University of National and World Economy.
